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Founded by software engineer Pierre Omidyar, the company started as an auction site "Auction Web", before being incorporated as eBay Inc. commerce to build more useful apps. On October 12, , merchants, developers and eBay partners gathered at the X. This report outlines eBay's four business divisions--Marketplace, PayPal, GSI, and X. To take advantage of the venture's speed and quickness, eBay has allowed the venture companies it has acquired to operate as separate business units within the larger organization.{/INSERTKEYS}{/PARAGRAPH} In addition to this primary business of connecting shoppers and sellers, eBay has also established a new platform business, one that connects merchants and developers. commerce developer conference "Innovate " to hear eBay announce the launch of 'PayPal Access', and a partnership with Facebook to add 'Want' and 'Own' buttons to E-commerce sites. in The company's auction website enables anyone to purchase and sell goods over the Internet, and pay for them online using the e-payment system "PayPal". The key to the platform's success is innovation. The fourth division X. commerce aims to establish itself as a new E-commerce open platform, which combines various online and offline venture technologies. The company expects developers to use the possibilities created by X. It also offers various application program interfaces API including many of eBay's recent acquisitions such as Magento, Red Laser, Milo and WHERE. {PARAGRAPH}{INSERTKEYS}is one of the world's leading E-commerce companies.